LABEL Custom Clothing

Email Marketing, Promotions, & Performance Analysis

At LABEL Custom Clothing, I supported email marketing and seasonal promotions while analyzing campaign performance to better understand customer engagement. This work allowed me to combine creative execution with data insights to drive thoughtful, results focused marketing.

Results & Impact

  • Achieved a 43.2% open rate and a 37% click to open rate across holiday email campaigns
  • Reached 82% of the holiday sales goal during the campaign period
  • Sent 9,480 emails while maintaining average order value
  • Increased engagement through follow ups based on customer clicks
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N°59 for Bloomingdale’s - Employer Industry Challenge