Here’s a selection of work that reflect my approach to fashion and lifestyle marketing. Each one focuses on storytelling, strategy, and creating work that feels thoughtful, intentional, and on brand.
Social Media Marketing
Lizard Thicket Boutique
Atlanta Market Week- Johnathan Kayne
I had the opportunity to intern with Johnathan Kayne, where I gained valuable experience in fashion marketing. I assisted with brand promotion, content creation, and engaging with buyers at the Atlanta Market. This internship allowed me to develop a deeper understanding of brand visibility and the importance of storytelling in fashion.
This project focused on creating a full marketing deliverable for Habitat for Humanity ReStore to help increase local awareness and drive more in store traffic. As a group, we developed an overall strategy centered around affordability, sustainability, and community impact, with social media playing a key role in how the message was shared. Individually, I focused on the social media portion and created mockup Reels that showcased the variety of different ways shoppers can use and style items from the store, helping make ReStore feel more accessible and inspiring.
