Rituel de Préservation- LV Skincare Concept

A luxury skincare brand concept developed for Louis Vuitton, focused on ritual-driven self-care, storytelling, and elevated brand experience.

Louis Vuitton
Concept Project

Year
2025

Project Overview

This concept explores how Louis Vuitton could enter luxury skincare through a ritual-driven, digitally led experience. The strategy focuses on translating the brand’s heritage of craftsmanship and protection into a modern beauty ecosystem.

My Role and Contributions

  • Digital strategy & product page UX

  • Ritual-driven storytelling framework

  • Pre-launch microsite & skincare hub concept

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